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International Journal of Marketing and Business Communication

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Volume : 15 Issue : Issue 1
Published : 2026

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Articles

Determinants of E-Commerce Growth in India: Evidence from Digital Payments, Policy Initiatives and Market Trends

Dr Seema Mahajan | 01-12

Analysing Sustainable Behaviour of Consumers Towards Fast Fashion Brands: Corroborations from Eastern-India

Samuel S. Mitra, Saniya Biswas | 13-22

E-Service Quality, Customer Satisfaction, and Loyalty in Emerging E-Commerce Markets: Evidence from Nepal

Hari Singh Saud, Rajender Kumar, Lija Boro, Tonali Ayengia | 23-39

Information Technology Acceptance: Effect on Marketing Practices, Micro and Small Firms of North India

Gaganpreet Kaur | 40-49

From Green Packaging to Purchase Intention: Role of Consumer Trust

Ragi, Jasmine V. M. | 50-59

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