Journal Information
International Journal of Marketing & Business Communication (IJMBC) tends to develop, promote, coordinate and disseminate the original developments and practices within the field area of marketing, business communication & related subject areas. Journal aims to help professionals working in the field, academicians and policy-makers to contribute, to disseminate research, and to learn from each other's work. Journal covers all niche segments relating to the Marketing.
Key Areas / Scope of Journal
Although the possible set of topics for the journal is large and we encourage submission on any area within the scope of Marketing and Business Communication, the following sub-areas are particularly suitable (but not exhaustive):
- Marketing & Planning
- Marketing needs & finance
- Accounting & marketing
- Entrepreneurship marketing
- Organisation behaviour and marketing
- Policy, Pricing and marketing
- Corporate communications
- Communication strategies
- Marketing philosophy in corporate management
- Benchmarking marketing
- Marketing Strategy
- Workforce communications
- Corporate social responsibility
- Marketing information systems
- International strategies
- Strategic and marketing plans
- Planning & communication process
- Development of business communication process
- Relationship Marketing
- Marketing and Corporate innovation restructuring
- Government policy and marketing
- Venture capital and marketing
- EIS and marketing
- Business ethics and marketing
- Consumer behaviour and marketing
- Public relations & affairs
- Investor relations
- Environmental and community relations
- Internet communication
- Business communications through marketing mix elements
- Customer relations
- Corporate brand management