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International Journal of Management Prudence

Volume 1 Issue 2

Published: 2010
Locked Subscribed Available for All

Articles

Mc Donaldization Of A Nation”-A Study On The Social Influence Of Multinational Fast Food Chains In Malaysia

Souji Gopalakrishna Pillai, Kavitha Haldorai, G.Ravindran, R.Prabhu   15-21

Health Tourism In India: Issues, Challenges & Marketing Interventions

T Venkat Ram Raj, P V Murali Krishna   79-88

Brand Equity In Hospital Marketing

Y. Vinodhini, B. Mohan Kumar   89-93

Paradigms of Organization Identity

Bharti Venkatesh   94-96

Consumer Trust in Internet Banking - A conceptual model

C. Prema, J. Clement Sudhahar   97-103

Financial Services: An Overview

Jayant Dubey, Sumat Jain   115-120

Employees’ Satisfaction: A Motivational Approach

Santosh Dev, Aayushi Gupta   127-132

A study on growth of e-banking

Poonam R. Lohana, Mohan Rode, Datta S. Yadav   138-140

Communication Concerns Of The Manager

Vertika Chaturvedi   141-142

Modern Retailing in India

H.S.Cheema   149-153

An Analysis Of The Debt Equity Structure Of Selected Pharmaceutical Firms In India

Anshu Bhardwaj, Vikas Chaudhary, Hitendra Bargal   154-160

A study on Prospects and Challenges of Family Centric Business in India

Anil Mishra, Bharat Goel, Deepak Tiwari   161-167

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