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Paradigms of Organization Identity

International Journal of Management Prudence

Volume 1 Issue 2

Published: 2010
Author(s) Name: Bharti Venkatesh
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Abstract

Organization identity shapes and sustains the operational organization processes as against the structurally defined ones. Few organizations really operate with the structurally defined processes. Similarly, activation of role processes of individual managers is often a function of the interface of identity of individual mangers and organization identity. The identity enables the organization to draw boundaries against impingements and to generate internal contexts to sustain stability in the turbulent environment. It promotes proactive and dynamic processes to operate against the potential inertia and structural tendencies to reach stagnation. It would be valid to state that organizations which stagnate and become sick are examples where the management has ignored to foster an organization identity. Key words: Organization, Identity, Internal Source and External Source, Introduction

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