PRIMA: Practices and Research in Marketing

Volume : 1 Issue : Issue 2
Published : 2011
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Articles
Consumer Engagement - The Experiential Way
Devyani Rohatgi | 3-7
Critical Success Factors For Experiential Marketing: Evidences From The Indian Hospitality Industry
Mr. Samrat Dasgupta, Mr. Saranjit Gupta | 8-19
Integrated Outdoor Advertising Solution
Mr. Kiran Sundaram, Mr. Sudeep Chatterjee | 20-26
Indian Consumers and Experiential Marketing - The Retail Way
Sukirti Pandey, Priyanka Darji | 27-32
Relevance Of Inter-sectoral Breakthrough Marketing Strategies In The Indian Paint Industry
Prof. V.B. Khanapuri, Nikhil Sen Nair, Richa Kulkarni, Rucha Sankhe | 33-40
The Role Of Technology In Consumer Engagement Management
Malhar H. Shah | 41-45
Achieving sense of freedom by brands
Ankita Derasaria, Gaurav Kumar | 46-50
Scope of Interactive 3D modelling technology for greater consumer engagement in India, through Experiential Marketing.
Nikitha Gorur, Sayantani Choudhuri | 51-56
Measurement of ROI in Experiential Consumer Engagement
Debayan Roy, Sandeep Duvvuru | 57-60
Book Review
Prof. Pratima Sheorey | 61
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