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| Received
04-Jun-2026 |
Accepted
- |
Published
04-Jun-2026 |
Abstract
Marketers that look closely at customer lifetime value also look at speed to purchase and ask the question, What is the monetary value of transforming this prospect into a customer sooner, rather than later?
When it comes to experiential marketing ROI, its about time. This is because Experiential
Marketing:
• Allows more time to be spent with
stakeholders
• Requires less time to inspire action among
participants
• Leads to longer relationships and advocacy
that pay off over time
So, even before a brand or product is being
launched, customers are given a feel of the
product and we make them either purchase it or
recommend it. An effective strategy is
experiential marketing, which provides costeffective
“face time” with audiences and
moments of truth that lead to action and
advocacy.
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