International Journal of Marketing and Business Communication

2024 | Volume 13 | Issue Issue 2

Regulatory Policies and Consumer Confusion: Assessing the Impact and Mitigation Strategies Across Industries

1. Karuna Nair – Post Graduate Department of Commerce, Sahrdaya College of Advanced Studies, Kerala, India.

Received
02-May-2024 		Accepted
29-May-2024 		Published
13-Jun-2024
Abstract
In today’s highly regulated market environment, regulatory policies play a crucial role in protecting consumer interests. However, these regulations can inadvertently lead to consumer confusion, affecting purchasing decisions, consumer satisfaction, and overall market efficiency. This study explores the intersection of regulatory policies and consumer confusion, examining the impact across multiple industries and proposing potential mitigation strategies. Through a review of literature, data analysis, and empirical insights, the research provides a comprehensive understanding of the issue, with recommendations aimed at enhancing regulatory clarity and consumer understanding.
Keywords Consumer Confusion, Regulatory Policies, Mitigation Strategies, Consumer Interest, Purchasing Decisions, Consumer Satisfaction
Locked
Subscribed
Open Access
Open Access
Articles Journal Info Editorial Board Guidelines Pricing Info Peer Review & Publication Policy Submit Manuscript