International Journal of Marketing and Business Communication

Volume : 6 Issue : Issue 2
Published : 2017
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Articles
What do Consumers Tweet About? The Role of Product Type and Brand Belief Type on User-Generated Content
Camelia C. Micu, Tilottama Chowdhury, Anca Micu, Arjun Chaudhuri | 1-7
Analysis of Factors Influencing E-WOM Credibility
Fatema Tuz Zohora, Nazia Choudhury, Md. Nazmus Sakib | 8-15
Enlargement of Positioning Qualities: The Emotional Attribute
K. Prabhakar Rajkumar, Mareena Abraham | 16-21
What Makes Audience to Watch Bollywood Films in India: An Empirical Study
Frince Thomas Chemmanoor, Falguni H. Pandya | 22-34
A Study of Store Choice Behaviour of Consumer in Fashion Apparel in Nagpur City
Mubina Saifee | 35-41
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