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International Journal of Marketing and Business Communication

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Volume : 3 Issue : Issue 2
Published : 2014
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Articles
Multisensory Marketing - Building Sustainability Perspective in Diverse Sectors
Prarthana Kumar | 1-8

Convenience and Atmospherics as Predictors of Retail Customer Experience
Shilpa Bagdare | 9-16

Attitude towards Advertisements: A Study on Tweenagers
Dheeraj Nim, Simranjeet Kaur Sandhar, Tanvi Dashora | 17-23

Developing New Financial Services from Lead User Input in India
Intekhab (Ian)Alam | 24-32

Analysis of Physicians Technology Acceptance Literature in Changing Indian Pharmaceutical Marketing Context: A Markus and Robeys Causal Structure Approach
Avadhut Arun Patwardhan, Neeraj Pandey, Sudheer M. Dhume | 33-45

Consumer Perception and Opinion towards Advertising: An Empirical Study on Consumer Behaviour in South Delhi
Tejinder Sharma, Geetanjali Chawla | 46-55

The Month-of-the-year Effect in the Indian Stock Market: A Case Study on BSE SENSEX
Som Sankar Sen | 22-27
Articles Journal Info Editorial Board Guidelines Pricing Info Peer Review & Publication Policy Submit Manuscript
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