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International Journal of Marketing and Business Communication

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Volume : 2 Issue : Issue 2
Published : 2013

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Articles

Auditing Communication Satisfaction Among Banking Professionals: An Approach to Managing Workplace Communication

Sweta Saurabh, Tuhin Chattopadhyay | 1-9

A New Domain for Advertising: A Content Analysis of Website Names

Susan Myers | 10-23

An Empirical Study of Effectiveness of Product Placement in Hindi Movies Compare to Television Shows

Hirenkumar Jayantkumar Patel, Avani Chauhan | 24-

Influence of Children on Family Purchase Decisions in Urban India: An Exploratory Study

Adya Sharma, Vandana Sonwaney | 32-43

Buyers Perception of Important Retail Store Attributes in Indian Traditional Grocery Setting

Harsh Sharma, Viabhav Lowalekar, Rajnish Jain | 44-52

Impact of Celebrity Endorsement on Children through TV Advertisements

Vikas Saraf | 53-64

A Study of Exhibitor Firms at a Tourism Trade Show

Shobha Menon, Manoj Edward | 64-73

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