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International Journal of Marketing and Business Communication

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Volume : 14 Issue : Issue 3
Published : 2025

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Articles

Role of Social Media Marketing in Driving Online Sales Growth

Anuj Biswas, Shinki Pandey | 1-11

How Gig Workers Marketing Communications Shape Customer Perceptions and Repeat Purchase Intentions: A Study of Zomato Delivery Partners in Central Kolkata

Chinmoy Ghosh, Nandini Chakraborty | 12-21

Brand Perception, Vanity and Ethnocentrism as Drivers of Homegrown Luxury Purchases

Daly Paulose Meppurath, Roshna Varghese | 22-34

Personalisation as Strategy: Amazon Role in Redefining Digital Marketing Paradigms

Lingam Sampath | 35-42

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