International Journal of Marketing and Business Communication

Volume : 12 Issue : Issue 1
Published : 2023
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Articles
Word-of-Mouth Endorsements and Goal Type in Service Advertising
Tilottama Ghosh Chowdhury, Petru Dorin Micu, Mahfuj Munshi, Camelia C. Micu | 1-15
Advertising on Social Issues Influence Brand Image: A Study on Select Indian Companies
Iti Verma, Avani | 16-22
Brand Image of Mobile Phones and Customer Patronage in Uyo, Akwa Ibom State, Nigeria
Kanu, Martins Ikechukwu, Udoh, Ini Smart, Joseph, Uduak Emmanuel | 23-41
Determinants of Branding that Influence Purchase Decisions of Youth for Apparels
Prerna Kumar, Megha Gupta | 42-49
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