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International Journal of Marketing and Business Communication

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Volume : 11 Issue : Issue 1
Published : 2022

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Articles

Assessing Impact of Electronic Payment Technology on Customers Satisfaction Level at Shell Relays Filling Station in Mauritius

Shadrack Khaoya Wakhura | 1-15

Effect of Retailer Brand Equity on Consumers Purchase Intention: Evidence from Selected Supermarkets in Addis Ababa

Meseret Wondaferew Dinku, Mesfin Workineh Melese | 16-31

Service Quality in the Healthcare Industry: A Literature Review and Research Agenda

Suman Agarwal, Ranjit Singh, Chandra Kant Upadhyay | 32-48

The Effect of Manufacturers Marketing Mixes on Brand Preferences of Bottled Mineral Water Retailers in Ethiopia: Evidence from Debre Birhan Town

Mesfin Workineh Melese, Bisrat Legesse Kitaw | 49-58

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