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International Journal of Marketing and Business Communication

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Volume : 10 Issue : Issue 2
Published : 2021

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Articles

A Study of Gender-Wise Perceptions towards the Antecedents of Emotional Branding and Their Linkages with Brand Loyalty, with Special Reference to the Indian FMCG Sector

Peeyush Mittal, Peeyush Bangur | 1-7

Brand Health and Campaign Evaluation: A Case Study in India

Saikat Chakraborty, Sarbani Mitra | 8-22

An Empirical Study of Change in Usage Level of Various OTT Platforms by Users in Kerala during COVID-19

Vijaya S. Uthaman, Muhammed Faizal | 23-31

Instagram Engagement with Brands during a Global Pandemic

Susan Myers | 32-39

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