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International Journal of Marketing and Business Communication

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Volume : 1 Issue : Issue 2
Published : 2012

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Articles

Policy Regulation of Advertising to Children

Akhter Ali, D.K Batra, N Ravichandran | 1-12

Manifest Branding Strategy: A Case of FMCG Companies in India

Balgopal Singh | 13-20

Assessing the Gender Influence on Perception of Service Quality: A Study of Shop-in-Shop in India

Samridhi Tanwar, Neeraj Kaushik, V.K. Kaushik | 21-27

Pilgrimage Tourism: An Empirical Study of Pilgrims’ Behaviour in North India

Padmini Tomer, R. S. Arora | 28-35

The Strategic Application of Internal Marketing: An Invest igation of Indian Banking

Rama Mohan Prakash | 36-45

Influence of Advertisements on Consumer Behavior - An Empirical Study

K. Rama Mohan Rao, Uppu Venkata Adinarayana Rao | 46-51

Role of E-Media in Decision Making Process: An Emp irical Study with Special Reference to Urban Youth in India

Urvashi Makkar | 52-60

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