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International Journal of Marketing and Business Communication

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Volume : 1 Issue : Issue 1
Published : 2012

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Articles

Multi-channel integration and its impact on service quality perception of bank customers

Arup Kumar Baksi, Bivraj Bhusan Parida | 1-10

A Study on Service Quality in retail outlets of Bhubaneswar

Arvind Tripathy, B. B. Mishra | 18-24

A Study on Purchase Decision-making Towards Life Insurance Products

Lenin Jothi | 32-38

Building brand loyalty in Indian hospitality industry

Balgopal Singh | 45-51

Factors Influencing the Design of an Adventure Tourism Package for Kerala: Perceptions of Foreign Tourists

Sam Thomas | 39-44

Service Quality Oriented Customer-centric Retail

Seema S. Shenoy, A .H. Sequeira, Devaraj K. | 11-17

A Study of Association of Attributes for Various Shampoo Products in Indian Rural Market

Ajeet Kumar Sahoo, Jalaj Katare | 25-31

Articles Journal Info Editorial Board Guidelines Pricing Info Peer Review & Publication Policy Submit Manuscript

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