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International Journal on Customer Relations

International Journal on Customer Relations, bring together academicians, researchers, information scientists to focus on understanding the modern development in the field of Customer Relationship and establishing new collaboration in this area. In the present-day competitive scenario, when products are perceived by the customers as value-delivery-vehicle, extensions of their personality and possessions enhancing their status in society, the companies are forced to look beyond just product innovation and price leadership to retain their strategic advantage in the market. The marketers have realised that only the customer orientation can help them in inculcating enduring relations which can be sustained as strategic advantage over the competitors; provided it is nurtured and managed well. Customer Relationship Management (CRM) initiatives with the objective of fulfilling the customer expectations and building, maintaining and strengthening long term relationship with them have become survival mantra for all the companies today.

 

Key research areas / scope covered in the journal

The Journal would cover all possible  areas pertaining to(not limited to)- CRM initiatives, eCRM, CRM strategies, Relationship Marketing, Quality Management System (QMS), CRM application like Sales Force Automation (SFA), Business Process Reengineering (BPR), future of CRM like Software as a Service (SaaS) and cloud computing etc.


Ethical Guidelines for Journal Publication


The publication of an article in a peer-reviewed journal is an essential building block in the development of a coherent and respected network of knowledge. It is a direct reflection of the quality of the work of the authors and the institutions that support them. Peer-reviewed articles support and embody the scientific method. It is therefore important to agree upon standards of expected ethical behaviour for all parties involved in the act of publishing: the author, the journal editor, the peer reviewer, the publisher and the society of society-owned or sponsored journals.

An important role of the publisher is to support the extensive efforts of journal editors, and the often unsung volunteer work undertaken by peer reviewers in maintaining the integrity of the scholarly record. It is a tribute to scholarly practice that the system works well and problems are comparatively rare. The publisher has a supporting, investing and nurturing role in the scholarly communication process and is also ultimately responsible for ensuring that best practices are followed.

We are committed to ensuring that advertising, reprint or other commercial revenue has no impact or influence on editorial decisions.


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Duties of authors

Duties of editors

Duties of reviewers

Copyright

Our objective

What rights do I retain as a journal author?

Commercial purposes and systematic distribution

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