1.
M. Benita
– Xavier Inst. of Business Administration, St. Xaviers College (Autonomous), Palayamkottai, Tamil Nadu
2.
Rita Rebekah
– Xavier Inst. of Business Administration, St. Xaviers College (Autonomous), Palayamkottai, Tamil Nadu
Abstract
Customers are more inclined to choose carefully and are prepared to pay for a product that is high-quality, safe, and effective due to the rise of health-conscious customers, especially in the beauty sector, which has expanded dramatically every year (Emerald, 2016). Additionally, as environmental consciousness has grown, so has the use of environmentally friendly products (Kim & Chung, 2011). This study intends to determine the effects of consumer purchasing behaviour towards natural cosmetics on factors such as health, safety, environmental, product knowledge, and aesthetic awareness. 240 respondents who buy Natural personal care items provided the information.
Keywords Natural, Environment, Cosmetics, Health
