1. – St. Xavier College (autonomous), Palayamkottai, Tamil Nadu, India.
| Received
28-Apr-2025 |
Accepted
- |
Published
28-Apr-2025 |
Abstract
Marketing Day offers a platform for students to exhibit entrepreneurial skills, creativity, and sales acumen. This study compares the execution of Shift I and Shift II students, scrutinising expertness, mode of payment, and marketability during the event. By examining responses from 50 students, the researcher evaluates the strengths of each group in terms of marketing strategies, customer handling, and creative payment solutions. The study reveals how different shifts enhance to the practical implication of marketing concepts, providing strong feedback for curriculum improvement.
Locked
Subscribed
Open Access
Open Access