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XIBA Business Review

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Volume : 3 Issue : Issue 1 & 2
Published : 2017
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Articles
Empirical Evidence from Unit Root Test for Weak Form Market Efficiency: Special Reference to Broad Based Indian Stock Market Indices
N. Venkatesh Kumar, M. Ganesh Babu | 1-8

Employee Engagement in Retail Industry: A Conceptual Framework
C. Maria Rex Sugirtha, I. Casely Sneha | 9-12

Impact of Sports Celebrities Endorsements on Consumer Behaviour of Low and High Involvement Consumer Products
S. Shahul Hameed, S. Madhavan | 13-20

The Attitude of Working Women Towards Online Purchase in Tirunelveli Corporation
Lourdes Poobala Rayen, J. Briskillal | 21-27

Impact of BRICS Agreement Over Economy of Brazil, Russia, India, China and South Africa
Nadiminti Rajesh Kumar, Lakshmi Ananth, Bharath Senapathy | 28-31

The ConBack Gimmick: A Strategy for Speculation
Bhabani Sankar Rout, K. Chandrasekhara Rao | 32-41
Articles Journal Info Editorial Board Guidelines Pricing Info Peer Review & Publication Policy Submit Manuscript
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