PRIMA: Practices and Research in Marketing

Volume : 7 Issue : Issue 1 & 2
Published : 2016
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Articles
Customer Perception Towards Organic Food Products in Selected Regions of Mumbai
Vinita Bhatia, Savita Panwar | 01-07
What Better Defines Demand Chain Management: A Q-Sort Technique Based Perspective
Arun Kumar Deshmukh, Ashutosh Mohan | 08-24
Online Shopping Behaviour of University Students
Nisha Singla, Shivani Inder, R. S. Arora | 25-34
E-Retailing and Consumer Purchase Decision
Mohd Fasi | 35-40
Perceived Benefits & Risks Towards E-Shopping: Analyzing the Youth Attitude
Geeta Sachdeva | 41-48
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