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PRIMA: Practices and Research in Marketing

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Volume : 4 Issue : Issue 1
Published : 2013

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Articles

A Study on Perception of Investors Towards Gold as an Investment Avenue in Madurai City

M. Santhi | 1-8

Cause Related Marketing: A Strategy to Communicate Corporate Social Responsibility

Sheetal Soni, Abhishek Soni | 9-15

A Study on Digital Marketing Preferences of Generation Y with Specific Reference to the Purchase of Laptops

Sujata Joshi | 16-27

Assessment of Customer Centric Practices

Dhananjay Bapat | 28-34

Facebook Marketing using Facebook Pages for Indian Marketers: An Overview

Pravin Kuhikar | 35-42

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