PRIMA: Practices and Research in Marketing

Volume : 3 Issue : Issue 2
Published : 2013
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Articles
Effect of Brand Trust, Brand Affect and Brand Image on Customer Brand Loyalty and Consumer Brand Extension Attitude in FMCG Sector
Nischay K. Upamannyu, Garima Mathur | 1-14
Social Media as a Future Marketing Tool in India: An Overview
Pravin Kuhikar | 15-21
B2B Marketing Through Social Media using Web Analytics
Debi Prasad Dash, Alok Sharma | 22-34
Social Media Metrics, Tools & Analytics
Omnath Killekar, Hiral Shah, Ashish Kolge | 35-47
Book Review: ‘What Works by Hamish McRae
Gauri Joshi | 48-49
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