PRIMA: Practices and Research in Marketing

Volume : 3 Issue : Issue 1
Published : 2012
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Articles
Effective Branding Strategies of Multinational Corporations in International Markets: The Case of India
Ritu Arora, Roopali Sharma | 4-14
Impact of Advertisements on Consumer Decision Making Process
K. Rama Mohan Rao, U. V. Adinarayana Rao | 15-27
Impact of persuasive communication on product awareness and purchase intention: A Quasi-experimental study of probiotic products
Tejinderpal Singh, Mayur Hangloo, Harmeet Kaur | 28-42
A Study on Popular Retail Formats Adopted By Retailers in India
Hormaz Dali patel, Jaydip Chaudhari | 43-51
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