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PRIMA: Practices and Research in Marketing

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Volume : 2 Issue : Issue 2
Published : 2012

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Articles

Linking CRM enabled automated service quality and its behavioural consequences using structural equation modeling

Arup Kumar Baksi, Bivraj Bhusan Parida | 1-26

The ways in which Experiential Marketing can be harnessed to foster better Inclusive Marketing

Gaurav Babel, Sakshi Jain | 27-43

Driving Inclusive Growth through Experiential Marketing: A Retail PerspectiveMarketing

Mainak Kanjilal, Utsav Ghosh, Ranjan Chaudhuri | 44-63

Identify Problems in Rural Tourism and Develop Concept of Sustainable model for the Rural Segment in Tourism Sector

Fahad A. Khan | 64-75

A Business Model for Inclusive Marketing to improve the profitability of the Fishing Industry in the villages of coastal Mumbai

Dyti Dawn, Somdutta Brahma, Tanya Jain | 76-95

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