PRIMA: Practices and Research in Marketing

Volume : 14 Issue : Issue 1
Published : 2026
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Articles
Are Online Groceries Disrupting In-Store Grocery Outlets? A Comparative Analysis of Perspectives from Urban Kolkata
Samuel S. Mitra, Akanksha Khetan | 01-07
Korean Culture and Its Influence on Consumer Behaviour: A Case Study of Students in Shillong
Prosperous Nongsiej, Iadonlang Tynsong | 08-20
Sustainable Diet in Familial Care: Exploring the Vital Role of Women
Sruthiya V. N., Edakkotte Shaji | 21-28
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