PRIMA: Practices and Research in Marketing

Volume : 13 Issue : Issue 1
Published : 2025
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Articles
Unveiling the Significance of Value Selling in Electrical EPC B2B Private Customers
Rajesh Manalipadath | 1-11
Understanding the Impact of Sensory Cues on Consumer Behaviour in the FMCG Sector
Chinmay Vyavahare, Sachin Daberao, Shikha Sah, Bhairavi Doiphode | 12-22
Determinants Influencing Online Shopping Behaviour in Azamgarh District: A Demographic Analysis
Mohd. Hanif, Aishwarya Yadav | 23-30
Analysing the Impact of Sports Sponsorship on Brand Loyalty and Consumer Purchase Intention
Namit Jain, Kunal Sandilya, Dhanur Sikri, Shefali Kaushik | 31-42
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