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PRIMA: Practices and Research in Marketing

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Volume : 10 Issue : Issue 2
Published : 2022

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Articles

The Practice of Corporate Community Engagement in Enhancing Corporate Social Responsibility Activities in Ethiopia - The Case of Local Brewery Companies

Marta Girma | 1-12

A Research Study of the Factors that Influence Avoidance of Online Behavioural Advertising: Indian Students Perspective

Jatin Jhamb, Gurudas Nulkar | 13-20

The Sustainability Scale for Evaluating the Community Perception towards the Impact of Tourism Supply Chain Management Practices

Monglise L. Thonger, K. Sethupathy | 21-28

A Research Study of Businesses that are Thriving in the Virtual World of Metaverse

Jiya Khandelwal | 29-36

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