1.
Adil Rasool
– Phd. Assistant Professor, Spmr College Of Commerce, Jammu, J & K.
2.
P. Rajmohan
– Phd. Assistant Professor, Spmr College Of Commerce, Jammu, J & K.
Abstract
Debating e-Service Quality deeply in connection
with the previous work namely online Buyer
characteristics effecting e-Service Quality, the
results reveal that Understanding level of e-
Shopping among Online Buyers has significant
dependency on Service Quality dimensions. Out
of eight Service Quality dimensions four Service
Quality dimensions are found to be causing
significant levels of dependency effects on
Understanding level of e-Shopping. Also, Perceived
Security on e-Payment has significant dependency
on Service Quality dimensions. Out of eight Service
Quality dimensions four Service Quality
dimensions are found to be causing significant
levels of dependency effects on Perceived Security
on e-Payment among Online Buyers. Further,
three out of four Service Quality dimensions are
positively related with Perceived Security on e-
Payment, the Service Quality dimension
Compensations is identified as Inversely Related
with Perceived Security on e-Payment among
Online Buyers.
