1.
Swati Verma
– Graduate Pgpm, Great Lakes Institute Of Management, Chennai, Tamil Nadu, India.
2.
Vrinda Malhotra
– Graduate Pgpm, Great Lakes Institute Of Management, Chennai, Tamil Nadu, India.
3.
Purba Halady Rao
– Graduate Pgpm, Great Lakes Institute Of Management, Chennai, Tamil Nadu, India.
Abstract
The present paper describes an empirical analysis conducted over the supply chains of some Indian FMCG companies with
the objective to assess the extent of initiatives towards measuring and reducing carbon footprints throughout the supply chains.
The Indian FMCG sector is the fourth largest sector in the economy with an estimated size of Rs. 1,300 billion, which has shown
significant annual growth of about 11% per annum over the last decade.
In order to reduce the overall carbon footprints of industry and thereby minimise the generation of greenhouse gases so as to
address climate change, this research is intended to identify the initiatives to reduce carbon footprints throughout the integrated
supply chains of FMCG companies, which pervade all strata of society and all verticals of industry.
Collecting the data over the supply chains of five major FMCG companies in India, the research carried on a data analysis
coming up with the conclusion that in the current landscape there are significant initiatives to reduce carbon footprints in the
areas of inbound logistics and production. The initiatives on outbound logistics, storage & distribution, and packaging are still not
significant enough. However, the system of measuring the carbon footprints, if implemented, would significantly achieve reduction
of carbon footprints in all of the five areas considered: inbound logistics, production, outbound logistics, storage & distribution, and
packaging logistics.
Keywords Carbon Footprints, Fast Moving Consumer Goods, Supply Chain, Indian
