The times are changing and competition is very tough so the companies have to strive hard to achieve greater customer satisfaction levels. Moreover the customer satisfaction will vary among the different segments of the users as well as between the different telecom companies. In the study customers expectation issues are studied due to various changes taken place in last few decades in telecom. Using the SERVQUAL model, this study examines the impacts of reliability, responsiveness, assurance, empathy and tangible aspects on customer satisfaction. Research methodology exploratory and descriptive research has been statistical tool is used in simple percentage method & t-test. Structure questionnaires is used to and samples are collected form Sagar, Jabalpur and Bhopal. This article emphasizes the relationship between service quality & customer satisfaction need, as well as benefit towards customers, companies.