Dealing with global resource exhaustion and increasing environmental deterioration, organizations have to stand up and take notice of environmental issues in todays business. With the new Companies Bill making emphasis towards corporate social responsibility (CSR) activities and pressure from the public, laws, and environmental standards, organizations have been pushed to improve their environmental performance. The answer to these challenges is to address them proactively through sustainable SCM & Logistics practices. Thus in recent times, Green Supply Chain Management (Green SCM) has gained a lot of significance among the organizations. It includes purchasing, inbound logistics, production, distribution (outbound logistics and marketing), and reverse logistics. Green SCM integrates Environmental Management and Supply Chain Management. It recognizes the inconsistent environmental impact of supply chain processes in an organization. This paper is an effort to give an insight on the green SCM concept, its need and importance and exploring the challenges and opportunities involved with a focus on the Indian market.