The internet advertising is emerging as an important advertising media which has wide coverage and is accessed by customers spread all over the Globe. As a new media of advertising it is very important to the marketers to know the attitude about Internet Advertising. The study has undertaken with the objectives like to find the demographic variables using internet and to know the place and purpose of using the internet and to and examine attitude towards internet advertising the survey was conducted in M.P city. Both primary and secondary dates are used for the study. The Sample size is 200 internet users. Questionnaire is used as a research instrument and convenience Random Sampling is adopted for the study. Chi – Square test is used to test the relationship between demographic factors and attitude towards internet Advertising. The Data’s collected reveals that only matured Demographic using the internet and majority of them are using the internet in internet centers and for the purpose of Email and seeking information. And majority of respondents like, I.A. and agree I.A is informative and Exposed to Internet Advertising. Most of them never felt misled by I.A and use I.A to make purchase Decisions. In General It shows the Positive Attitude. The chi-square test also shows the significant relationship between Demographic and Attitude Toward I.A. (I.A = Internet Advertising)