1. – (1)- Professor (2)research Scholar, Faculty Of Management Studies, Vikram University, Ujjain
| Received
26-Oct-2012 |
Accepted
- |
Published
26-Oct-2012 |
Abstract
In earlier research including Indian
studies, it was found that entrepreneurs
were primarily motivated by
economic achievement. The present
study was carried out: first to rank
the various entrepreneurial motives
as perceived by the entrepreneurs
themselves, and second, to assess the
level of achievement motivation of Indian
entrepreneurs as well as to make
comparison between the achievement
motivation levels of entrepreneurs
and intrapreneurs of Indian service
sector enterprises. The following
three motives, viz., “to utilize one’s talent
and capabilities”, “to set standards
for achievement and then to
strive to achieve them” and “to provide
more financial security & comfort
to family” emerged as the most
important among the motives.
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