1.
2.
| Received
12-May-2014 |
Accepted
- |
Published
12-May-2014 |
Abstract
Made popular by the HR
consultancy organizations, the
employee engagement construct
is gradually receiving the attention
of academic scholars. The
study on which this paper is
based is one of the very few such
studies in India. The paper provides
a variety of definitions of
the constructs. The authors have
developed a two-dimensional
measure of employee engagement.
Using a sample of highly
educated professional managers
of a marketing media organization,
the paper describes their
level of engagement viz-à-viz the
work they do and the organization
they belong to. With the help
of multiple regression the paper
has identified the critical predictors
of engagement in this organization.
Locked
Subscribed
Open Access
Open Access