Indian Journal of Industrial Relations

1. Avantika Tomar And Amit Dhiman – Indian Institute Of Management Calcutta

Received
26-Oct-2012
Accepted
-
Published
26-Oct-2012
Abstract
Customer oriented bureaucracy is the creation of a fragile social order with dual imperatives of efficiency and customer focus. Human capital flexibility and flexible people management system are critical in the service industry due to the features of simultaneity, variability and intangibility. This paper emphasizes the need for flexibility as opposed to fit in handling the issues related to CoB (customer oriented bureaucracy). Together human capital flexibility and flexible people management practices can mitigate the ensuing tensions related to CoB and in turn have a positive effect on the firm performance. The paper also highlights that the dichotomy of customer oriented bureaucracy is experienced at both organizational and individual levels.
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