1.
2.
| Received
04-Jun-2026 |
Accepted
- |
Published
04-Jun-2026 |
Abstract
1. FROM JUGAAD TO SYSTEMATIC INNOVATION: THE
CHALLENGE FOR INDIA by Rishikesh T. Krishnan, The
Utpreraka Foundation, Bangalore, 2010.
2. MARKETING TO RURAL CONSUMERS:
UNDERSTANDING & TAPPING THE RURAL MARKET
POTENTIAL by Sanal Kumar Velayudhan & Guda Sridhar, Excel Books, pp 365
Locked
Subscribed
Open Access
Open Access