1. – Professor (Strategy & General Management) at the Xavier Institute of Management, XIM University, Odisha, India.
| Received
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Accepted
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Published
15-Apr-2026 |
Abstract
Platform workers are innovating beyond
strikes and lawsuits by wielding
capital-market pressure, yet the determinants
of success remain unclear. This
paper extends power-resources theory
to treat investor leverage as a fifth,
relational resource and analyses 32
labor-investor campaigns across five
continents (1980-2025). Using documentary
evidence and qualitative comparative
analysis, it distils a fourfold
typology—proxy fights, ESG coalitions,
divestment threats and direct-equity
demands—and shows that campaigns
prevail when they strike before IPOs,
present independent risk evidence and
assemble broad worker-expert-investor
coalitions. India’s trajectory from street
protests to the Gig and Platform Servic
e Workers’ Uni on’s “Worke r K a
IPO” bid illustrates these dynamics in
an emerging-market context where disclosure
reforms substitute partly for
pension-fund stewardship.
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Open Access