1. – Indian Institute Of Mangement, Ahemdabad, Gujarat, India
| Received
01-Mar-2016 |
Accepted
- |
Published
01-Mar-2016 |
Abstract
In this study the authors borrow the concept of anasakti (non-attachment) and asakti (attachment) from the Indian philosophy of Anasakti Yoga to explain the relation between two emotional labor strategies of surface and deep level acting and burnout for accredited social health activists (ASHA workers or
ASHAs). Emotional labor and burnout are widely associated with jobs that involve high customer
interaction. Community health workers when interact with people have similar work requirements. Asakti-Anasakti are regarded as bi-polar emotional states wherein an individual
high in asakti forms emotional attachments more quickly as compared to a person who is high in anasakti. Results from 116 ASHA workers bring forth that Asakti-Anasakti mediates the relationship between emotional labor strategies and burnout.
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