1.
Lingam Sampath
– Research Scholar, Kakatiya University, Warangal, Telangana, India.
2.
Rajender Katla
– Research Scholar, Kakatiya University, Warangal, Telangana, India.
Abstract
Customer relationship management (CRM) is one of the most important concepts that play a key role in an organisation. It is hard to develop CRM system without institutionalised policies framed by organisation. Many of the business organisations and marketers put their focus on CRM. It is useful in the situations like when, where, what, why, and how questions are raised by customers. The company is ready to give answers to customers problems with the help of CRM. CRM enables the organisation to choose its customers with better precision. It can be able to identify the customer activities such as quantity in volumes, buying on regular or occasional and brand loyalty. This paper examines respondents occupation, awareness, basis for investment, time period of investment, and their satisfaction.
Keywords Customer Relationship Management, Institutionalised Policies, Customer Services, Brand Loyalty
