1.
P Daniel
– Assistant Professor, Department of Management Studies, NIT, Narasaraopet, Andhra Pradesh, India.
2.
M S Narayana
– Assistant Professor, Department of Management Studies, NIT, Narasaraopet, Andhra Pradesh, India.
3.
P Vijay Kumar
– Assistant Professor, Department of Management Studies, NIT, Narasaraopet, Andhra Pradesh, India.
Abstract
The world of business today is full of competition. The business organizations are required to differentiate themselves in terms of the quality of the product, the quantities they are producing, the cost at which they are producing, making it available to the end user, and, most importantly, analyzing and understanding customer concerns and customized needs and preferences. This requires an organization to continuously analyze the changing preferences and buying motives and behavior to make the customer delighted. In this context, the researcher felt that it is imperative to attempt to know the preferences and buying patterns of retail customer with reference to Spencer’s retail outlet located in Guntur district.
Keywords Retail Customer, Retail Marketing, Customer Preferences, Buying Behavior
