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International Journal on Customer Relations

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Volume : 14 Issue : Issue 2
Published : 2026

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Articles

Effectiveness of Personalisation in CRM on Customer Withholding: Insights from The Derma Co.

Vipul Chalotra, Romesh Kr. Gupta, Taniya Sharma | 01-10

Unveiling the Key Determinants of Electric Vehicle Repurchase Intention: Integrating Expectation-Confirmation and Customer Commitment Theory

Swati Sengar, Balgopal Singhsthan, I | 11-22

A Critical Appraisal of Design Thinking Model: Hamdard Rooh Afza

Anant Pratap Singh, Kamini Singh | 23-31

The Digital Transformation of Retail: An Empirical Comparative Study on Consumer Preference Between Quick-Commerce Apps and Traditional Kirana Stores

Amita Pandey, Ankita Pandey | 32-42

Determinants of Buyer Behaviour in Epoxy-Based Products: Role of Quality, Brand Trust and Market Influences

Manali Sudra, Ishita Garg | 43-52

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