1.
Manasvi Bari
– National Institute of Pharmaceutical Education and Research (NIPER), Ahmedabad, Gujarat, India.
2.
Arunima Singh
– National Institute of Pharmaceutical Education and Research (NIPER), Ahmedabad, Gujarat, India.
3.
N. Rajesh Kumar
– National Institute of Pharmaceutical Education and Research (NIPER), Ahmedabad, Gujarat, India.
Abstract
Nowadays, advertising is a beautiful way to advertise a product across the entire market. The current research investigates about the impacts of advertising on customer purchase decision in the Fast Moving Consumer Goods FMCG industry. In today’s society, consumers are the market’s ultimate ruler. Without customers, no enterprise can exist. The focus of a company’s efforts is on its customers and their satisfaction. This study aims to know the importance of an advertisement in customers’ minds. Also, it analyses the factors influencing consumer preferences and product choices regarding FMCG items.
Keywords Advertisement, Consumer Behaviour, FMCG Products, Theoretical Framework, Buying Behaviour
