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International Journal of Applied Marketing and Management

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Volume : 9 Issue : Issue 2
Published : 2024

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Articles

Comparative Analysis of Amazon and Flipkart Marketing Strategies in India

Sanskriti Sharma | 1-13

Predictors of Travel Intermediaries Inclination Towards E-Commerce: Integrating UTAUT-1 and E-Readiness

Reyaz Ahmed Qureshi, Muneer Ahmad Kashkari, Mudasir Ahmad Mir | 14-25

Influence of Environmental Concern and Cultural Biases on the Pro-Environment Behaviour of the Students

Anuradha | 26-31

Ardent Customers Brand Preference for Smart Phones: A Study of Jammu Region

Vipul Chalotra, Gorakshak Verma | 32-40

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