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International Journal of Applied Marketing and Management

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Volume : 5 Issue : Issue 1&2
Published : 2020

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Articles

India Population - Bulging at its Seams: A Learning Perspective

Rajib Dutta | 1-9

Parental and Organizational Support to Employees in Call Centres

Suchet Kumar | 10-20

An Application of Markovian Brand Switching Model to Develop Marketing Strategies in Sunscreen Market with Special Emphasis on the Determination of Long Run Steady State Market Shares

Ranjan Kumar Gupta, Debdip Khan, Sudatta Banerjee, Falguni Samanta | 21-27

Impact of Pandemic (2020) Disorders on Indian Consumers Perception: Importance, Thinking and Consumption of Grocery Products

Harsh Sharma, Vaibhav Lowalekar | 28-36

Agricultural Policy Changes due to COVID-19 Pandemic

Udit Chaudhary | 37-40

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