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International Journal of Applied Marketing and Management

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Volume : 3 Issue : Issue 1
Published : 2018

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Articles

Association and Correlation between the Independent Variables and Buying of Consumer Goods: A Study with Reference to Rural Market of Shivamogga District, Karnataka

Prakash H. S. | 1-7

Impact of Demographics on Customer Satisfaction in Online Banking

D. Vijayalakshmi, M.V. Rajasekhar | 8-19

An Experimental Investigation of Effects of Media Type and Plot Connection on Brand Placement Effectiveness

Murtaza Hassan Itoo, Komal Nagar | 20-32

Cause-and-Effect Relationship Between Service Quality Perception and Patients Satisfaction with Special Reference to Private Diabetic Clinics

Kamakshaiah Musunuru, Venugopal Reddi | 33-42

A Methodology to Measure Brand and Consumers Personality Congruence: A Study on Wristwatch Brands

Saugat Ghosh | 43-55

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