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International Journal of Applied Marketing and Management

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Volume : 2 Issue : Issue 2
Published : 2017
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Articles
Do Age and Gender Play a Role in Online Search Behaviour: A Study of Online Shoppers
Shivani Nigam, Tejinderpal Singh, Suresh Kumar Chadha | 1-10

Environmental Awareness as a Driving Force in Shaping Green Purchasing Behavior: Empirical Evidence from Indian Consumers
Ubba Savita, Monika Rani | 11-21

Gender in Evaluation of Service Environment Quality of Public Health Care Services
Neetu Kumari, Sandeep Patyal | 22-31

Emotional and Fear Appeal in Advertising is an Effective Approach to Aware Against Air Pollution in Society
Kunal, Tripta, S. N. Sahdeo | 32-39

Celebrity Endorsement - An Analysis of Brand Image and Celebrity Image
Vishwas Gupta | 40-46

Determinants of Online Purchase Intention, Towards Firm Generated Content in Facebook
Balakrishnan Menon | 47-56
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