International Journal of Applied Marketing and Management

Volume : 1 Issue : Issue 1
Published : 2016
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Articles
Responding to Social Responsibilities and Ethics - A Study of Refractory Industry in Odisha
Saikat Gochhait | 01-04
Premiumisation in the Indian Luxury Watch Market Industry in Odisha
Mihir Dash, Akshaya L. | 05-12
The Impact of Organisational Communication Satisfaction on Employee Productivity
Kirti Rajhans, Tunisha Shome | 13-23
Validating the Measurement Constructs Affecting the Technology Adoption in Indian Mobile Banking Industry
Muragesh Y. Pattanshetti, Sachin S. Kamble, Sudheer M. Dhume, Shradha Gawankar | 24-37
Why do Females Shop? Dimensions of Females Shopping Experience
Shilpa Bagdare | 38-43
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