The main objective of this research paper is to study the feasibility of reverse mortgage loans as a retirement planning tool among Indian senior citizens and to find the major challenges against the acceptance of reverse mortgage loan. The paper includes SWOT, PESTEL and Five Force analysis by using secondary data. It also includes a detailed market survey conducted by using primary data collected from sample senior citizens. Developed countries are faced with severe budgetary constraints in sustaining their current universal and liberal Old Age Social and Income Security (OASIS) programmes. Developing countries are slated to face acute problems in meeting the OASIS needs of their projected population of the elderly. After the detailed research we found that retirement planning done by majority of retired people is not adequate to satisfy their current needs and majority of them are dependent on transfer from their children as their current source of income. So there lies huge growth potential for reverse mortgage loan in India.