Global Journal of Research in Management

1. Ruchi A. Choksi – Assistant Professor at Vanita Vishram Women's University, Gujarat

2. Taral Patel – Researcher, and Higher-Education Professional Associated with Uka Tarsadia University

Received
-
Accepted
-
Published
25-Jun-2026
Abstract
In India, doing charity work is not just a nice option for companies anymore—it’s the law. Businesses are pouring over ₹34,000 crore into corporate social responsibility (CSR) projects, but there is a major catch. Much of it is just for show. Many companies are faking their green credentials, using charity as a quick PR stunt, and ignoring the communities that need the most help. Standard Western business theories have tried to fix this, but they lack the deep moral weight needed to change corporate behavior. That is where an ancient Indian text, the Kathopanishad, comes in. Through the famous story of a young boy named Nachiketa and his teacher Yama, this text offers a powerful solution to clean up modern business ethics. First, it teaches companies to choose what is genuinely good for the long run (Shreya) over what is easy and profitable right now (Preya). Second, it pushes for real, honest giving (Dana) instead of deceptive marketing. Finally, it uses Nachiketa's own traits—his courage, honesty, and big-picture thinking—as a perfect roadmap for modern business leaders. By blending these timeless spiritual lessons with current corporate rules,this paper created the Kathopanishad-CSR Ethics Framework (KCEF). This framework gives companies a practical guide to move past basic legal compliance and build a deeply meaningful, purpose-driven approach to helping society.
Locked
Subscribed
Open Access
Locked Content